Which channel do we use for which purpose? These days we have many available channels to communicate through. I will stick to the online channels to keep it within limits: email, twitter, blogs, corporate websites, social networks as Facebook, Hyves, Hi5, Myspace, business networks as Linkedin, Plaxo, "share-with-a-friend" as to send a clip from youtube to your friends as a must see clip, and more for sure.
In the "old" days there was like one rule for communication; any official document (or any document from a company) would go on a physical paper. That’s not even a solid rule anymore. Bills and information comes through on email and you can even cancel some subscriptions online, no real signature is required. If we use an analogy to create an image of when we use each channel could we describe it with the analogy of a mosquito?
Twitter could be seen as hearing the buzz of a mosquito, it gets your attention very brief and when the mosquito flies away you have lost the attraction (and irritation). Is Twitter really something more? Emailing, "share-with-a-friend" (in a sense also an email) and leaving a post on a blog is like a bite of a mosquito, it stays a bit longer in your point of view, until your inbox has reached the next 50 emails and its out of your first page or you have posted a new post. Oldest rule in the book; out of sight, out of mind (heart). We would call the forwarding of an email and the tracking of a friend on Facebook the rash of the bite. The rash grows, as does the spreading of the email (and the funny/interesting contents). And when the itchy part of the bite gets scratched a lot the rash stays a lot longer, potentially growing into an infection! Would this be equal to the email who is really catching our attention and keeps being send on?
What could be the cure to this infection and what makes us from keeping to send an email forward? And to link this to social networks; what drives us to keep checking our Facebook friends to see what they are up to?