Which channel do we use for which purpose?
These days we have many available channels to communicate through. I will stick
to the online channels to keep it within limits: email, twitter, blogs,
corporate websites, social networks as Facebook, Hyves, Hi5, Myspace, business
networks as Linkedin, Plaxo, "share-with-a-friend" as to send a clip
from youtube to your friends as a must see clip, and more for sure.
In the "old" days there was
like one rule for communication; any official document (or any document from a
company) would go on a physical paper. That’s not even a solid rule anymore.
Bills and information comes through on email and you can even cancel some
subscriptions online, no real signature is required. If we use an analogy to
create an image of when we use each channel could we describe it with the
analogy of a mosquito?
Twitter could be seen as hearing
the buzz of a mosquito, it gets your attention very brief and when the mosquito flies away
you have lost the attraction (and irritation). Is Twitter really something
more? Emailing, "share-with-a-friend" (in a sense also an email) and
leaving a post on a blog is like a bite of a mosquito, it stays a bit longer in
your point of view, until your inbox has reached the next 50 emails and its out
of your first page or you have posted a new post. Oldest rule in the book; out
of sight, out of mind (heart). We would call the forwarding of an
email and the tracking of a friend on Facebook the rash of the bite. The rash
grows, as does the spreading of the email (and the funny/interesting contents).
And when the itchy part of the bite gets scratched a lot the rash stays a lot
longer, potentially growing into an infection! Would this be equal to the email
who is really catching our attention and keeps being send on?
What could be the
cure to this infection and what makes us from keeping to send an email forward? And to
link this to social networks; what drives us to keep checking our Facebook
friends to see what they are up to?
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