I just read a great post from Brian Solis about Sponsoring on Twitter.
Is it clear for people on Twitter when somebody is doing an advertisement tweet or a sponsored tweet or is just really being enthusiastic and willing to share with you his/her thoughts about this great product/service.
The discussion leads to the point how to get full disclosure, a topic which remains and becomes more and more important. Openness and honesty are key on the web, it creates credibility.
It seems to me we are on a very interesting crossroad, as a community we are discussing now how to protect our own integrity and show the road on how fair business is supposed to be done. We are taking the role of the government in our own hands regarding regulations on how to have full disclosure. As in ads in magazines it shows on top of the ad sometimes that this is indeed an advertisement, just to be 100% clear to the reader what they are looking at.
Examples of disclosure now are to put AD or SP in front of the Tweet to show its either Advertisement or Sponsoring. A comment on this post from "deylight" is to use "EM" as a short code for Emergency, being used by institutional body's.
The Twitter community wants to take control in their own hands and organize disclosure them selves, but will we come to one unified agreement? If we could get one coding list and actually stick to it (how to burn those who do not hold itself to the coding; banned for life?), it would give Twitter a whole new level of usage.
Outbreak of the H1N1 virus in Kansas, everybody stay inside? New tasting of the new Ben&Jerry icecream exclusively at the boulevard of Miami in 1 hour? If we know what we read and we trust it, the potential of Twitter grows exponentially.
Brian Solis his post: http://bit.ly/sGI2p
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